When I was applying to business school, I paid ~$500 for Kaplan’s online GMAT prep course. Twice. Basically what happened is I signed up for it, then procrastinated for a few months, had to reschedule my GMAT, and by the time I finally got around to cramming time, my original subscription to the Kaplan course had expired, so I had to buy a new one.
Why did I do that? Probably because I was lazy, and Kaplan was the first name that came to mind when I thought about preparing for the GMAT.
But move over Kaplan! The times are a-changing and a new generation of innovative startups are revolutionizing the world of standardized test preparation.
The Innovator: Knewton
The Concept: Adaptive learning technology dynamically matches users with just the right content to maximize their learning.
The Innovator: Grockit
The Concept: A social network for learning: social gaming and group studying keep you engaged and motivated while you prepare.
The Innovator: Next Step Test Prep
The Concept: Personalized one-on-one tutoring either in person or virtually for less than the of the cost of a crowded in-class course.
The Innovator: Magoosh
The Concept: Online video tutorials take you through GMAT practice problems with intuitive diagrams and schematics. Ideal for visual learners.
The Innovator: SMS Prep
The Concept: Practice problems delivered directly to your phone via text message so you can squeeze in some study time on-the-go.
The Innovator: Watermelon Express
The Concept: Apps for iPhone, iPad, desktop and web that bring a social and competitive element to test preparation.
The Innovator: 2minute GMAT
The Concept: Daily emails with 10 GMAT questions, plus expert tips to help you study.